iTunes movie rentals are official. They’ve got their own special section of the iTMS. Every major studio is onboard: Fox, Warner, Disney, Paramont, Universal and Sony, plus a whole mess of smaller ones like Miramax and New Line. To start, we’ve got 1000 films, with new ones dropping 30 days after DVD. (Studio protectionism at its finest.) You’ve got 30 days to watch, and 24 hours to finish once you start. New flicks are $3.99, older ones are $2.99. You can move your entire collection to your iPod or iPhone with a single click, available today.

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